Did you know that more than 75% of people will pick up the phone after clicking a real estate advertisement?
Effective property marketing is essential in the Pheonix, Arizona area. Core to any marketing strategy is engagement and interactivity.
The goal of your marketing efforts should be to entice potential customers to learn more and pick up the phone. Continue reading to learn more about five marketing suggestions that are sure to be a great starting point.
1. Build a Website
Building a website allows you to tell the story you want to tell in a customizable way. What do you want your potential customers to know about the real estate market in the Pheonix area? More so, what do you want them to know about your property(s)?
Two main factors go into website design. Of utmost importance, your site should convey essential information to your audience. Do not overwhelm them with excessive content. Your site is an opportunity to demonstrate your expertise and professionalism to potential customers and build rapport with them.
The second critical aspect of website design is aesthetics. Take the time to design a site that is pleasant to the eye and well organized. If the design process is rushed, potential customers will notice.
2. Blogging is an Art Form with Great Potential
Many companies in various industries have invested time, energy, and resources into creating a blog. This is for a good reason.
Creating blogs costs significantly less than other marketing tactics, yet brings in three times the amount of leads. Additionally, SEO-driven blog posts can lead to far more website traffic.
When writing blogs, remember to develop informative and entertaining content, while incorporating the best SEO practices.
3. Email Marketing Has Not Died
Email marketing is a marketing strategy that has been used for more than two decades. The good news is it is more effective now than it ever has been.
Billions of people have active email addresses around the world. With an email campaign, you can enjoy a wide audience. The key challenge is that most people regarded marketing emails as "junk mail." Often, they may read just a portion of the email and then delete it.
This is why it is imperative to entice your reader early on. Grab their attention with the first sentence. Effective marketing emails are engaging and invite the reader to participate in the conversation. Additionally, they often offer a reward or a lead magnet for doing so.
Great Property Marketing Leads to Results
Great property marketing is essential in every real estate market, especially in Pheonix, AZ, and surrounding communities. Marketing tactics such as the creation of websites, blogs, and email campaigns will help ensure that your property or properties are properly advertised. These tactics will, in other words, help you meet the right people and get the sale done.
At HomeRiver Group Pheonix, we understand the importance of property marketing. This is why we have an experienced team of professionals who help our clients market their properties every day. To learn more about our services, please reach out to a member of our team today.